Anslee: Bringing the Ocean to the Classroom

The Walker School

Anslee shares how she figured out who her ocean education program was really for, and how she reached them.

Anslee started an ocean conservation nonprofit during the pandemic. In SIP, she focused on Ark Explorers, which brings ocean lessons into kindergarten through second-grade classrooms. She realized her real audience was the teachers and parents who decide what kids learn, and she tested everything from cold emails to printed postcards in teachers' mailboxes to reach them.

In this episode, Anslee talks about finding her true market, what her outreach response rates taught her, and her plans to keep growing Ark Explorers.

Her advice: "Reach out to anyone and everyone."

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